30 Amazing Startup Business Ideas That’ll Make You Money in 2018

Nicole Martins Ferreira Trending Products

17 May, 201824 min read

With so many startup business ideas in 2018, it can be hard to figure out which is worth pursuing.

You’ll want to create a store in a niche that’s not only profitable but also great for the long-term.

You may notice that a lot of the business ideas on this list have been growing in popularity recently.

While jumping on a new trend can sometimes be risky – it can also be highly rewarding.

Some of the ecommerce business ideas on this list have always been popular for a long time making it more competitive but less risky. However, all the niche examples on this list will help make you money.

Also, I helped put together this new video that outlines 10 new online business ideas that’ll make you money in 2018 – feel free to check this out as well:

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#1: Selfie Drones – Business Ideas

The drone niche is one of the best niche examples for a growing trend. Approximately 600,000 drones are expected to be used in the air by 2018. From drones delivering packages to farmers checking out their crops to videographers getting the best aerial shot, there’s a growing demand and interest in this niche market. So much so that by 2020, the industry is expected to grow to $127 billion. Selfie drones have seen recent surges in popularity making them the drone you should consider selling for your business idea. Selfie drones allow people to easily take pictures of themselves from different angles without needing a selfie stick.

If you decide to pursue this particular business idea, you’ll want to figure out which market to target. You can dropship selfie drones to millennials who love taking selfies and taking cool pictures when they travel. When marketing your brand, you’ll want to showcase a collection of cool images that were shot with selfie drones. You can also dropship toy drones catered to children or hobbyists. When marketing this type of sub-niche, you’ll want to showcase the experience of how fun it is to fly a drone around. You can also dropship drones with cameras that can be used to monitor crops, record aerial shots for weddings or commercial projects. With this type of niche market, you’ll want to ensure you choose higher-end drones, which will likely cost more money, as your demographic cares about video and image quality.

#2: HIIT Equipment – Niche Examples

HIIT (High Intensity Interval Training) workouts are one of the most popular niche examples in the fitness realm. The fitness and weight loss niches tend to be stable and profitable for many entrepreneurs. This startup idea is best for those who are looking to do HIIT workouts as these individuals tend to need equipment like weights, jump ropes, medicine balls, fitness mats and more.

You can dropship HIIT equipment from AliExpress. You likely won’t find any results on AliExpress under HIIT equipment, you’ll need to search for individual products such as medicine balls, ankle weights, jump rope and more. Ranking for HIIT equipment should be fairly simple as it isn’t too competitive. You can run Google Ads since most of these items are search based. However, if you create video content around your brand, you can likely succeed with Facebook Ads as well.

#3: Smartwatches – Startup Ideas

By 2018, there are expected to be 141 million unit sales of smartwatches around the world.
By 2018, the smartwatch industry is expected to shoot up to an astonishing $19 billionworldwide.
Yet, by 2019, it’s expected to earn $53.2 billion in sales revenue. Whether it’s being used to track steps or plan your day, there will likely continue to be innovation in this niche. It’s safe to say that this business idea has huge potential.

When it comes to smartwatch niche market, you can dropship a range of AliExpress merchandise. On AliExpress, you can dropship smartwatches with heart rate monitoring which would appeal to those interested in fitness or heart patients. You can also dropship smartwatches with GPS for those who like travelling, hiking or doing outdoor activities. Dropshippers can dropship AliExpress’ smartwatches with cameras for those who like taking pictures or selfies. With this startup idea, how you choose to market your brand and who you choose to target can open up a range of possibilities for you in the future.

#4: Mirrorless Camera – Startup Business Ideas

In 2015, mirrorless camera sales were up by 16.5% in the United States resulting in lower DSLR sales. During that time, Canon’s sales were drastically reduced by 21%due to the popularity of mirrorless cameras as they had a collection of DSLR cameras which weren’t performing as well. Despite the high number of people using their phones as cameras, mirrorless cameras have somehow grown and created their own niche market.

With most people using their high-quality phone cameras to take pictures, there’s somehow a growing trend towards mirrorless cameras. Mirrorless cameras are more lightweight and compact than DSLRs which make them ideal for photographers who don’t want to lug around bulky inventory. When growing your mirrorless camera store, you’ll want to emphasize the benefits of owning a mirrorless camera instead of a DSLR. You’ll also want to write content about why you should use a mirrorless camera instead of your smartphone for taking pictures.

#5: Dash Cam – Business Startup Ideas

Dash cams are one of those startup business ideas that’ll continue to grow in popularity because they’re practical while also having a viral element to them. In 2014, dash cam sales increased by 918% in the United Kingdom because of the viral dash cam videos taken in Russia. Many insurance companies now accept dash cam videos in claims to be used as evidence and some may even lower your insurance premium if you have one installed in your car. By 2020, the industry is anticipated to be worth $4.03 billion worldwide.

If you decide to create a dash cam business, you can dropship from a wide range of AliExpress products. The best way to build up on your new business idea is to show how beneficial your product is. You can regularly post videos on your blog or social media of crazy events that happened but were caught on dash cams. If you decide to do this, you need to make sure you blur out faces and license plates. You’ll also want to have permission from the person who recorded the video to share it. By building out your brand, when people search ‘dash cam videos funny’ or ‘dash cam videos 2018’ one of your videos is likely to pop-up if you post regularly. Content creating – blog posts to videos – can help grow this business.

#6: Wireless Earphones – Ecommerce Business Ideas

The wireless earphone market is expected to grow by a rate of 7.0% according to a 2016 report. Wireless headphones currently own 31% of the market share which is expected to continue seeing growth. The retail market for the headphone industry is expected to grow to $15.8 billion by 2025 making it worthwhile for entrepreneurs to start businesses in this niche.

Wireless earphones is a startup business idea growing in popularity due to the advancement in technology such as Bluetooth and wifi. However, there’s also a convenience component to them. You can dropship wireless earphones from AliExpress, with many suppliers offering free ePacket shipping making it affordable for consumers. When building a brand, you’ll want to create articles about wireless earphones and different target audiences who’d use them. You also want to showcase the convenience of having them. You could create videos of people using them while they run, commute to work or take it out of their backpacks without having to untangle them.

#7: Matcha Tea – Business Ideas

Tea is the second most popular drink after water. Approximately 80% of American households have tea in their home. There are 158 million daily tea drinkers showcasing the growth potential for a niche tea store. Matcha tea has rapidly grown in popularity due to its various nutritional benefits. For example, it’s packed with antioxidants, helps improve your metabolism, naturally detoxes the body, and more. People also make desserts and other recipes with their matcha tea showing the drinks’ versatility. With the number of matcha tea drinkers growing and the trend on the rise, it’s a great business idea to make money.

You can dropship matcha tea and tea accessories from AliExpress using Oberlo. You’ll find a variety of matcha products from the tea itself to powder whisks. You can also sell tea cups and other drinkware accessories. When it comes to marketing, you can create blog and video content around matcha tea recipes. You can work on a long term search engine optimization startegy to rank organically for your products. However, you can also run Facebook ads to get immediate sales.

#8: Beard Oil – Niche Examples

One of the most popular niche examples targeting men is beard oil as the grooming industry makes approximately $6 billion in annual sales. There are many successful stories of flourishing beard companies making tens of thousands in sales each month. Other companies are selling hundreds of thousands worth of beard grooming products each year. Approximately 39% of American men have beards which is an increase of 15% from 2012. The men’s toiletries industry is worth approximately $3.4 billion surpassing the men’s shaving industry by over $1 billion.

While the beard oil niche market is competitive, there’s still room for new players. You can grow your brand by dropshipping grooming products and beard oils. You should consider buying a few products to take your own professional images. It’ll help position your brand as a reputable beard oil company. Having before and after beard pictures can help you sell your products to help your customers envision having your products. This business idea could benefit greatly with a strong social media presence. Your social media platforms should have tons of pictures of perfectly groomed beards for people to use as inspiration. It’ll allow you to grow organically.

#9: Phone Case – Startup Ideas

The phone accessories industry may be worth as much as $121.72 billion by 2025. While it may include products other than phone cases, this new business idea still offers a lot of flexibility for you as an entrepreneur should you decide to tap this niche market. Notably, the phone case market accounts for 20.5% of the phone accessories industry making it a profitable niche regardless.

While there are a lot of phone case businesses, there’s still room for new stores to emerge. You can dropship from a wide-range of AliExpress products. You can dropship iPhone phonecases, Samsung phonecases, wallet phonecases, and more. When you target women, you can have feminine phonecases such as floral patterns, cute animals, lace or marble patterns. Or you can target those who travel for work such as salespeople or entrepreneurs and market charging phonecases.

#10: Power Bank – Startup Business Ideas

By 2022, the power bank industry is expected to climb to $25.16 billion USD. A power bank is a mobile charger which is charged in advance for a later use. It’s a great product for those who plan to be in a remote location with limited access to electrical outlets. With an astounding 80% of internet users owning a mobile device, accessories like power banks are expected to continue growing in popularity. So, this startup idea might just be the perfect opportunity for you to make money in the power bank industry.

You can dropship power banks using the Oberlo app. You can do a combination of search based marketing (Google ads) with Facebook ads to grow your store’s popularity. You can also expand into other popular mobile accessories niches such as phone cases. Having a store focused on mobile electronics that are growing in popularity can prove to be one of the most profitable ecommerce business ideas.

#11: Mesh Dress – Business Startup Ideas

Fashion trends are constantly changing. However, over the past couple years, we’ve noticed that mesh dresses have kept their trending product status. If you’ve been daydreaming about fashion business ideas, you’ll want to include a few mesh dressproducts within this category onto your store. It makes the most sense as a product collection on a broader women’s fashion store. You also don’t need to limit yourself to dresses. You’ll be able to find mesh tops and mesh lingerie as well. It’s one of those trending business ideas, you’ll wish you jumped on early if you’re a fashion retailer.

Women are the target audience for this business idea.

Mesh apparel is most popular among 18-34 year old women. Facebook ads will likely be the best way to market your brand. If the product images aren’t attractive enough, you can ask influencers to model your apparel and use those lifestyle shots for your ads to ensure the highest level of engagement. You can also do influencer marketing. However, influencer marketing in fashion can lead to zero conversions if you partner with influencers who don’t share the same audience as you. You can also reach out to fashion bloggers to take quality images and give you a shoutout on their website.

#12: Enamel Pins – Business Startup Ideas

Enamel pins, one the most popular ecommerce business ideas, have been exploding in popularity over the past two years with no signs of slowing down. This new business idea is showing no signs of slowing down. From popular emojis to food, you can find an enamel pin that suits your customers’ diverse interests. They allow your customers to express themselves with unique fashion art they can easily clip onto an outfit. By offering a quirky or relatable selection of enamel pins to your customer, you’ll be better able to monetize your store. You can also expand into other relevant niche categories such as accessories like sunglasses, shoes, jackets, and more. Keep your brand name generic like ban.do to allow you to grow into other categories as your brand explodes in popularity.

You can easily dropship enamel pins using Oberlo’s app. As enamel pins are visually appealing, Instagram tends to work best when marketing these types of products. You can do influencer marketing. Influencers can take pictures wearing your enamel pins and sharing pictures with their audience. You can also post your enamel pins on colorful backgrounds, lay them out in a patterned design and show them worn by your customers to build up your social media following. Use several hashtags to find new customers and grow your followers.

#13: Men’s Backpacks/Drawstring Bag/Women’s Handbags/Women’s Backpacks – Niche Examples

The backpack niche has been steadily growing over the years making it one of the best startup business ideas. Backpacks are no longer just for students. Employees carrying laptops to and from work and travellers use backpacks regularly. You’ll notice a trend increase within men’s backpacks, drawstring bag, women’s handbags, women’s backpacks and more. The backpack niche is a viable business startup idea since there’s a diverse selection of bags that have been growing in popularity. You can eventually expand into luggage which has also been growing in recent years.

Instagram and Facebook would likely work well for your backpack brand. You’ll want to start marketing in July or August to capitalize on back to school sales. Keep in mind that children’s backpacks have been decreasing in popularity so targeting students attending college would likely work best. You can do some Instagram marketing where you have college-aged influencers wearing and promoting your backpack. Offer influencers a commission for every referral through their link to keep your costs low while ensuring sales. Be sure to also target people by their university and age to find your audience on Facebook.

#14: Cateye Sunglasses – Business Startup Ideas

If you’re looking to launch a startup business, the cateye sunglasses niche might be perfect for you. The niche tends to have steady and reliable growth but has seen an uptick in popularity recently making it a trend worth jumping onto. Over 3.5 billion sunglasses are sold each year globally. While your online store doesn’t have to sell exclusively cateye sunglasses, you should put an emphasis on those products. You can eventually expand into other product categories like watches, scarves, and seasonal accessories to capitalize on year round sales.

When marketing cateye sunglasses, you’ll likely want to tap into Instagram influencer marketing. You can offer influencers a commission for selling your sunglasses so that you only pay a fee for the products they sold rather than a post on their page. You’ll also want to try Facebook ads likely targeting fans of other sunglasses brands. Partnering with a relevant brand can also help you grow your sales such as a sunscreen or beach accessories brand. You can also reach out to publications such as women’s magazines and offer them a free sample to be included on their website or magazine.

#15: Workwear – Ecommerce Business Ideas

Workwear is one of those good business ideas that you can take in a number of directions. There’s the work safety niche which has specialized workwear such as safety shoes, scrubs, eye protection and more. Or you can go into the business man’s workwear and sell suits, ties, dress shoes and other men’s fashion. There’s also women’s workwear where you can sell professional clothing for women such as conservative dresses, blazers, blouses and more. It doesn’t make sense to combine all of these niches since they all serve different audiences. However, within each of these business ideas there’s a lot of room to expand into other verticals.

Marketing your workwear brand depends on which audience you serve. For example, if you sell specialized workwear, you’ll likely be targeting people who work in the trades such as construction or nursing. You’d be selling products like safety shoes and scrubs. However, even within that niche you’d find that you can’t do a one size fits all ad. The person who’d buy safety shoes is very different than a nurse looking for scrubs. Within the men’s workwear niche, it’s considered more of a men’s fashion store. You’d target men between 25-40 with your apparel. You might choose to target men of different industries depending on what type of workwear you sell. For example, if you sell suits you might choose to target those who work in finance or law. In the women’s workwear niche, you’d likely market to women aged 23-34. If you sell professional work apparel, you might choose to target women who work in business, public relations, law, administration, or within a government role. As you can see, this is a business idea that can be taken into many different directions, depending on which niche you aim to focus on.

#16: Women’s Pumps – Business Ideas

The women’s pumps niche has been steadily increasing making it one of the most stable ecommerce business ideas. This startup idea is not a new one, and has been popular for several years making it one of the best long-term business ideas. In spring 2016, over 84 million people had bought women’s shoes within the past 12 months. Over 34% of affluent households spent $250 or more on women’s shoes in 2016. It’s safe to assume that women are either buying expensive shoes or buying higher quantities of them. Either way, this will help ensure your business stays profitable within your niche. The great thing about this startup business idea is that you don’t need to only sell women’s pumps but can expand into other footwear and accessories like socks, scarves and other seasonal products.
To monetize your women’s pumps brand, you can market your store on Instagram. You can use shoe brands like Katy Perry Collections as inspiration for how to create graphics, or to get ideas about what types of pictures and videos to add to your page. You can also use influencers to promote your brand for you to their audiences offering a commission for each sale they bring in. Facebook ads can also work well for your shoe brand depending on how you brand your store. Lifestyle shots like Payless ShoeSource and shoes on colored backgrounds can capture attention better than an ad with a pair of shoes on a plain white background.

#17: Lace Bras – Startup Ideas

The lace bra niche has been steady for years but in recent months is starting to see some growth. This business idea is one that is likely to continue to climb. The lingerie industry has increasing sales making $82.1 billion in revenue in 2016. Your lace bra store can also include other types of bras, lingerie, panties, and women’s accessories to ensure strong profits. Bras are the most popular lingerie that people buy making up over 55% of sales within the industry.
Marketing a lace bra on your online store will require you to use your creativity. Ads with nudity usually get shut down on Facebook ads. You’ll need to use images of your lace bras on vibrant colored backgrounds and styled in fun ways for your ad to be accepted and gain traction. You might want to model your Facebook marketing after brands like La Senza and Victoria’s Secret.

#18: Compression Socks – Startup Business Ideas

Compression socks add pressure to your lower legs to help reduce discomfort, swelling and more. They’re often worn by people who suffer from disorders like edema, thrombosis and more. While they can be tight, they often help improve the blood flow in your legs. If selling compression socks on your store, you need to be mindful of the language you use. This niche is one of the trickiest business ideas as you don’t want to make any claims about medical improvements. For example, you should use phrases like ‘helps reduce swelling’ rather than just ‘reduce swelling’ as the latter could be considered a claim. These socks work well on a medical related store that sells scrubs and medical gloves. You could also sell compression socks on a store that sells comfortable shoes like runners or orthopedic shoes.

Compression socks are a search-based product. Ultimately, you need to make sure that your product category and product pages are search engine optimized to effectively market these products. If you’re intent on using Facebook ads, then you should consider using a combination of organic traffic through search and retargeting ads. This will help better convert your traffic if they’ve abandoned their cart or weren’t ready to buy the first time around. You could also create ads for relevant segments such as athletes or those with certain illness that would require compression socks.

#19: Plus Size Clothing – Business Startup Ideas

Plus Size Clothing is one of the top business ideas of 2018. Last year, we saw more callouts for inclusion and diversity. More retailers are expanding their store collections to include clothing that fits every body. Since more manufacturers are offering greater size collections, there’s also more variety in clothing styles. Plus size clothing, as a standalone niche, allows you to fine tune your marketing directly to the plus sized audience. It allows women to shop on a website without worrying about finding the right size. You could expand to this business idea and also add plus sized clothing to your fashion store. However, avoid creating categories called ‘Plus Sized Clothing.’ For example, retailer Suzy Shier calls their collection ‘Curve Appeal’ while their URL is optimized with the keywords ‘plus sizes’.

Plus sized clothing can be marketed in countless ways. You can go the organic traffic route and optimize your website for keywords like ‘plus size dresses’ or ‘plus sized clothing.’ As a fashion business idea, you can also successfully market on Facebook or Instagram. While you can include product posts on Facebook, you can also add a viral element to your posts which can help skyrocket your page’s engagement and following. You can add body positive images, inspiration articles, and viral videos about loving yourself no matter what. This viral approach has worked well for me while working within the fitness niche. Videos, especially, help skyrocket your pages engagement over time. You’ll want to have Facebook ads running at the same time which will naturally help boost overall engagement as well.

#20: Bodysuit – Ecommerce Business Ideas

Bodysuits used to be worn as lingerie but have made their way into mainstream fashion. Nowadays, women wear body suits as tops. You’ll find a range of sexy bodysuits which are great for a night out or as lingerie. However, you can also find a selection of everyday wear bodysuits. Despite their growing popularity, peak season tends to be around Halloween.
You can dropship bodysuits on AliExpress for your online fashion store. If you want to find everyday bodysuits, you’ll need to search for bodysuit fashion where you’ll find a diverse collection. As a fashion outfit, you’ll likely want to make bodysuits a collection in your store to capitalize on the trend. While you can create a store that exclusively sells bodysuits, you’ll want to keep the brand name generic so that you can eventually expand into other product categories within fashion as your brand grows in popularity. You can use Forever 21 for inspiration for your bodysuit brand.

#21: Bamboo Toothbrush – New Business Ideas

If you’re looking for new business ideas, the bamboo toothbrush niche is at an all-time high. It’s been maintaining high search volume for a few months now showing that this is one trend you need to jump on right now. Bamboo toothbrushes have risen in popularity due to growing interest in reducing plastic. Toothbrushes are replaced every couple of months resulting in higher plastic waste which doesn’t biodegrade. Bamboo toothbrushes allow your customers to be more eco-friendly. There are many different directions in which you can take this business idea. Some have chosen to create a standalone bamboo toothbrush store. However, you can also create a general bamboo store. Or you can add these trending products to a teeth whitening products store.

Bamboo toothbrushes can be marketed via Facebook ads and organic search. Facebook ads can be used to retarget your organic traffic but you can also use it to get immediate sales. Organic search is a long-term play but can also lower your acquisition costs. You should also consider bundling your products to increase average order value. Simply selling multiple bamboo toothbrushes of the same style can prove to be profitable for your store. Plus, it ensures that the customer is constantly using your toothbrush brand.

#22 Kawaii Plush – Small Business Ideas

There has been a surge in Japanese-themed stores. You can sell kawaii plush, products or even Japanese snacks. Kawaii is the Japanese word for cute. Essentially, a kawaii plush store is a small business idea that involves selling cute plush. There’s a specific look for these types of products and not all cute products are considered kawaii. For example, Hello Kitty is a popular example for this product style. But remember not to sell trademarked products without a license. If you search kawaii on AliExpress, you’ll find a range of products such as plush, notebooks, pens and other stationery products that could potentially sell well.

There’s definitely a market for these types of small business ideas. You can target people who have an interest in kawaii, Japan, anime, or other relevant keywords. On average, Asian women tend to be the target audience for kawaii products. However, you don’t need to limit yourself to Asian countries. You can target people who speak Asian languages, or are interested in the Asian culture that live in Canada or the United States.

#23 Hair Removal Tools – Top Business Ideas

Hair removal tools are frequently used by women to remove body hair. With this top business idea, you can sell laser hair removal tools, facial threading tools, shavers, wax warmers and other related products. Hair removal tools can be created as its own store or you can add it as a subcategory on a beauty store. The beauty of marketing a business idea like this one is that you can get repeat sales since consumers will likely buy multiple shavers or threading tools. And for laser hair removal products you can have a high profit margin even if its still below market value.

Hair removal tools are best marketed with a search engine optimization approach. Niches that can be considered embarrassing such as hair removal typically don’t do well with Facebook ads and retargeting ads can make people feel uncomfortable. Typically, people searching for these products will look them up online and buy the product as they need it. However, if you’re selling other beauty products, you can feature hair removal tools within the email.

#24 Baby Rompers – Good Business Ideas

Baby rompers are a good business idea as they’ve proven to show strong search volume. If you want to start an online store in the baby niche, you can add these trending products within a category. However, you aren’t limited to the baby niche, you can also sell maternity products, baby toys, or children’s clothing, to add more variety to your online store making it a one stop shop for new parents. Something to take note of, a lot more parents are giving their children gender neutral names so having a category of gender neutral clothing could likely serve as a category of its own.

Women tend to be the main consumers of baby rompers. While the mother will often buy her baby’s clothes, baby rompers are also purchased by other relatives like aunts, grandmothers and other family and friends. If you decide to sell baby rompers on your store, you might choose to add a gift registry app which can help boost average order value. The gift registry won’t market itself. However, you can create an ad for expectant mothers and have them create a registry on your store so that their close friends and family buy items from your website. This helps simplify the marketing as the focus is on getting the mother to promote your store for you for her baby shower.

#25 Video Doorbells – Trending Business Ideas

Video doorbells have been growing in popularity making it one of the most popular trending business ideas. With the rise of people screening phone calls, it makes sense that people would also want to screen who shows up at their door. It could also be positioned as a security device. This new business idea could be added as an individual product on an security, trending products, or electronics online store.

When it comes to marketing video doorbells, I’d actually recommend a different layout than the traditional ecommerce store. These type of trending products tend to perform really well with long-form product copy. Instead of a traditional ecommerce layout, you should consider emulating the digital product landing page, especially if marketing video doorbells as a security product. This product could do well on a standard layout but conversions can drastically increase with a more detailed landing page. For example, check out BeachBody’s landing pages for inspiration.

#26 Fake Flowers – New Business Ideas

From floral arrangements to wedding decor, fake flowers can be used at home or for special events. In the wedding industry, they’re a new business idea as more brides are opting for artificial flowers to save costs. They can be sold to customers looking to liven up their home or to businesses who want to sell custom floral arrangements to their customers. Since they’re artificial, you won’t need to worry about flowers that die too soon making the shipping process easier for customers. If you’re looking to go after the wedding market, your best bet is to sell silk flowers which have a more realistic appearance to ensure an elegant look.

Fake flowers can be marketed in a number of ways. You can promote them on Pinterest since the wedding niche is massive on the platform making it a great audience to tap into. You’ll need to create infographic wedding pins or blog posts that can drive traffic back to your website. The secret of monetization here is to have a Facebook retargeting ad running at all times to turn blog visitors into customers. Since not all blog readers will know you have products, it’s always a good idea to retarget them after they’ve left your site. Organic traffic will also be huge if you focus on ranking for keywords related to fake flowers or artificial flowers. For this startup idea check out Afloral.com for inspiration.

#27 Throw Pillows – Trending Products

A couple months ago Bloomberg featured an article stating that millennials are finally moving out and buying homes. As a result, they’re starting to buy more furniture and home decor than ever before. While we’re giving a shout-out to throw pillows, there’s also been an increase in other home related products such as kitchen supplies. That’s why it’s a great idea to capitalize on this new business idea to make money. Having a store related to home decor or home related products can prove to be profitable for you. You can add a wide range of home related products to your store to fill out your product collections.

When marketing throw pillows you can target two types of audiences. First, you can target female homeowners 30-55. If you sell home decor, you can run ads to different types of products to determine which performs best for that audience. Second, you can target couples in a relationship or newly engaged as they’ll likely have wedding registries or be close to buying a home making them the perfect audience to buying higher quantities of products from your store. You can even add a gift registry app on your store to get people to register for gifts on your website.

#28 Night Vision Cameras – New Business Ideas

Night vision cameras are a new business idea that tend to be popular in the security industry. Since it allows you to clearly see video footage taken at night, it can help prevent crime or catch suspects. Night vision cameras work well on security or electronics stores. They can warrant higher product costs allowing you to benefit from higher margins should you price your products at market value.

Night vision cameras are search based products. However, if you create video content on the importance of security, you could capitalize on the impulse buy market as well. On average, a search engine strategy works best as people will take initiative to search for products to buy. Ranking for long-tail keywords within the security industry gives you the best chance of success. Due to the type of product this is, you’ll want to ensure you have detailed product copy that focuses on the security benefits of having this type of camera.

#29 Air Sofa Beds – Startup Ideas

At Oberlo, we’ve seen a rise in air sofa bed sales. They can be used for lounging in a kid’s room or used outdoors for a camping trip. As a popular business idea, they work well alongside other products in an outdoor or home store. This startup idea has been trending upwards for a while now with slight peaks in the summer. Thus, giving you the perfect amount of time to start working on optimizing your online store for keywords.

Air sofa beds can perform well in search. You can optimize your content to rank for keywords related to air sofas or inflatable sofas or even inflatable beds. However, they can also perform well as an impulse buy product in the summer. You can create video content showing people lounging by a campfire or relaxing under the sun. Using those videos for your ads can prove to be profitable by encouraging people to buy your products by highlighting the experience you create around your business idea.

#30 Elephant Decor – Popular Business Ideas

A popular business idea is elephant decor. It’s been trending upwards ever since we saw the rise of yoga blankets. Elephant decor can include tapestries, figurines, pillows, and more. In some cultures, when children move out for the first time, the parents buy an elephant figurine for their home to give them good luck and protection. They’re also used in feng shui.

When marketing your elephant decor, you’ll want to mention the good luck aspect in your copy, especially if the elephant’s trunk is up. When creating ads, you can market to people who are recently engaged or married as elephant decor in the bedroom is believed to increase fertility in some cultures. You don’t want to make any claims in your copy so be sure to use language like ‘believed to’ or ‘may help.’

Want to learn more?

Which of the niche examples do you want to try out? Share your suggestions for startup business ideas in the comments to help other entrepreneurs.

Nicole Martins Ferreira

Nicole Martins Ferreira is a content marketer at Oberlo and experienced ecommerce entrepreneur. She’s been building online stores since 2013 and sharing her secrets with Oberlo users since 2016. Follow Nicole on Twitter at @NicoleMarFer.

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Jun 23, 2018