It is said that: "Communication is the core of the e-commerce community." Marketing is to achieve good communication. So how do you communicate the value and quality of your e-commerce brand to consumers? You have to know some Marketing methods! Here are some tips to help you with e-commerce marketing.
Marketing method 1: Website optimization
Optimize website SEO and make your website easy to use. This is the most basic requirement for e-commerce business. Make sure that the page loads quickly. Most online consumers don't have the patience. Waiting for a second or two will make them give up shopping. Search marketing is the most effective way to get new customers, so that means website optimization is the most important.
Marketing method 2: Do you know where to find customers?
Many sellers use social media marketing or content marketing strategies alone because everyone does. In this regard, a professional seller said that we usually analyze the product target audience and then develop the corresponding marketing plan. For example, jewelry stores can be marketed at Pinterest because jewelry consumers are very active on the web. Travel websites can advertise in airplane magazines, as many of the readers of these magazines may be interested in travel services.
Marketing method 3: Whether your website can withstand the evaluation of consumers.
88% of consumers believe that website reviews are an important way to reflect product reputation. Consumers can vent their dissatisfaction or say some positive words on the review website. Make sure you stay focused on reviews and have a reliable strategy for resolving negative reviews.
Make sure your website is simple. In addition to website optimization, the landing interface of the website should be simple and clear at a glance. Whether your website provides video or audio services, or sell life-saving kits, make sure the website pictures are clear and highlight key information. If customers need to spend time looking for information on your website, they will definitely give up and go to other websites to buy products. They are not willing to waste time on such small things.
Marketing method 4: Know how to use the 80/20 rules of social media marketing.
Nick Whitmore runs a very successful cosmetics website, he explains: “My social media marketing is distributed in an 80/20 ratio. 80% is about industry news, and 20% is promoting my website and products. If your updates are all about promoting your website or product, it is hard to attract and interact with fans, and the ultimate goal of social media is to interact."
Marketing method 5: Marketing method Clear traffic source
Erica Trevis is a wedding supplies online retailer and she also blogs frequently. Her advice is very simple and frank: "E-commerce companies should focus on where their website traffic comes from. Pay attention to which social media the target customers mainly use and which websites they visit frequently. The resources of a B2B e-commerce website can come from LinkedIn, and the jewelry website can get traffic at Wanelo. Houzz can generate a large number of passengers for furniture retailers, and Pinterest is the primary source of traffic for wedding supplies."
Marketing method 6: Now is the world of mobile devices
More consumers used their mobile phones and tablets to shop online instead of using computers. A report showed that US mobile sales generated $40 billion in annual sales and one-third of online store visits came from mobile. So does your website support mobile payments? Business giants like Starbucks and McDonald's have launched mobile payments, so you need to step up.
Marketing method 7: Cooperation
Do you know which merchants' products or services are complementary to your products? You can try to work with these businesses, advertise on these merchants' blogs or work with them to bundle products. The more your e-commerce marketing plan, the greater the opportunity you have to directly target your customers. No matter which solution you use, you can try to work with some business complementarity companies.
