Jul 11, 2018

How We Made $4500+ Revenue in Three Months by Promoting Our Dropshipping Store on Facebook Groups

by Polina B.  Case studies
Aug 01, 2016  7 minute read
 58005  53
 
Promote Your Activity in the Field of Dropshipping on Facebook
Have you just opened a dropshipping store and are now wondering what promotion channels to choose?
Or, maybe you just want to accelerate sales of your existing dropshipping business? Making money and dreaming of your first million dollars?
In both cases we have something interesting for all drop shippers – both experienced and just starting an online business.

This is the story of a successful SMM strategy for a dropshipping store that brought us $4,587 in just 3 months.

Now World of Harry, an online store for Potterheads, brings us income that grows day by day – and we are more than satisfied with that.

Table Of Contents

A brief note about our dropshipping store

World of Harry is a WordPress online dropshipping store based on the AliDropship plugin. It offers a wide range of Harry Potter movie related merchandise: costumes, clothing, gifts, gadget stuff, posters, jewelry jewelry, and other dropshipped products. Such ecommerce store is a true paradise for Potterheads, isn’t it? Here they can find products of their dreams. The only question was: how to make this audience and our project happily meet each other.

Promote Your Activity in the Field of Dropshipping on Facebook

We have no secrets! Our strategy was as follows:

If you sell online, there are different ways to find your audience. We used several promotion channels for dropshipping stores including PPC and on-page SEO, but the main focus was on working in social media – Facebook fan groups.

Instagram, Twitter, Google+ and Pinterest were also involved, but on an additional basis. After we tried it all ourselves we are happy to share with you our tactics of how to deal with dropshipping on Facebook.

First look at the brief description of the simple steps we made

Step 1: Create a Facebook fanpage for your dropshipping online store and fill it with product posts and entertaining materials. Don’t forget to add calls-to-action, hashtags and enticing captions. Visual content is always the winner!
Step 2: Find and join dozens of niche fan groups with as great a number of subscribers as possible.
Step 3: Share your entertaining fanpage content in these groups to get likes, shares and subscribers to your fanpage.
Step 4: Watch all these activities turn into rich social traffic to your ecommerce store. You should see high conversions, great revenues and happy clients!

Anyone can do it without any special skills and expertise, don’t you agree?

How we followed these 4 steps

Step 1:
We created the dropship store’s fanpage on Facebook and filled it with primary content before starting the promotion.

Promote Your Activity in the Field of Dropshipping on Facebook

What was the content?
We published a mix of product (commercial) and entertaining (neutral) posts. The second category included actors’ shots, citations, movie related humor, etc. Photo captions contained calls-to-action, links to Worldofharry and popular relevant hashtags to grow the reach.
Example: “Like if you remember! Love Harry Potter? Visit us: WorldOfHarry.com. #‎HarryPotter #‎Potter #‎HarryPotterForever”.
Product posts contained a merchandise image, several calls-to-action (“like”, “share”, “tag a friend”), a product name, a note about free worldwide shipment and a link to the product page.
Example: “Like and Share if you want this Severus Snape Magical Wand! Tag a friend who would love this! FREE Shipping Worldwide. Get it here /link/”.
Step 2:
We found numerous closed and open Harry Potter related groups – the biggest ones with most active subscribers (our target audience).

Promote Your Activity in the Field of Dropshipping on Facebook

Social networks are a densely populated meeting place for any movie fans, with Potterheads being no exception, and so it was not a problem at all. We joined these groups, although sometimes it took time for us to be approved as members.
Step 3:

Having become approved group members, we shared posts from the World of Harry fanpage in these groups. It is simple – you can easily do it yourself!

Just follow these points:

Promote Your Activity in the Field of Dropshipping on Facebook

A. Select a post to be shared in a FB group. Click the “Share” button and select the second option – “Share…” (the first one will make a repost in your personal timeline, not a group).

Promote Your Activity in the Field of Dropshipping on Facebook

B. Select the “Share in a group” option.

Promote Your Activity in the Field of Dropshipping on Facebook

C. Start typing the group’s name in the “Group” field until you see the needed group name offered by Facebook below the field.

Promote Your Activity in the Field of Dropshipping on Facebook

D. Click the offered group name – it will appear in the “Group” field. Click the “Post” button. Done!
Your repost is already published in the group or is waiting to be approved and published (depending on the group’s moderation policy).
Our reposts were published right away or quite soon after pre-moderation. Since all the posts were visual, entertaining and non-advertising (commercial product posts were not shared in groups), about 99% of them were approved by the groups’ admins and appeared in the subscribers’ feed. Sometimes (in the biggest and most popular communities) we had to pay a little fee, which was about $25 for the post to display in the group for 3 days. These expenses always paid off many times!

The posts about Harry Potter got a substantial reach on FB, with numerous likes and shares. The reach grew every hour – just look at these numbers:


Promote Your Activity in the Field of Dropshipping on Facebook

Step 4:
And then came the time for CONVERSIONS!
Since the post captions contained backlinks to Worldofharry, the dropshipping webstore’s traffic stably made up 7,000-9,000 sessions per month.

Promote Your Activity in the Field of Dropshipping on Facebook

Look at the number of paid orders in the store’s dashboard – they were all received within a couple of weeks:

Promote Your Activity in the Field of Dropshipping on Facebook

And these are payment notifications in our mailbox:

Promote Your Activity in the Field of Dropshipping on Facebook

The results of our dropshipping store promotion in FB

In the first three months of SMM activities in Facebook groups, the dropshipping webstore got 353 orders from social traffic. Fulfilled orders brought $4,587. The average monthly income is currently $1,500.

The conclusion

Promotion of your business activity in the field of dropshipping on Facebook is very simple and extremely effective for any fan online store. Taking into account that FB boasts billions of users, every merchandise store can find its audience here.
And every dropshipping store owner can easily follow the steps we’ve described – and repeat our success. Everyone who wanted to start their own drop shipping businesses and now are reading this are on the right way! Using this business model, you don’t need great money to start selling products. Shipping costs – if any– are included in your price. With AliExpress it’s very easy to find reliable dropshipping suppliers for your ecommerce business.

All you need to launch a profitable dropshipping store is to stop hesitating! Don’t lose your time, start a dropshipping business with AliExpress – the greatest ecommerce platform!


By Polina B.
Polina Beletskaya, the Head of Marketing Department at AliDropship, has spent over 7 years as a strategy consultant, working with brands across the world to deliver results from their online presence.
53 Comments

 Aizal 2 years ago
Does the script have payment processor pre-installed? Which payment processor are being used? How many themes does the script has? How do you deal with returns? Is the script automatically order the product on Aliexpress?
Sorry for all these questions, am interested.

     yaros 2 years ago
    Thank you for your interest!
    The AliDropship plugin has integrated payment systems like PayPal, Stripe, PayU, 2Checkout, Authorize.net.
    Currently the plugin comes with 2 themes and the number of templates will be increasing.
    Sample 1: https://worldofharry.com/
    Sample 2: http://nailsstuff.com/
    Regarding returns, AliExpress has a good protection system with full money back guarantee. So, if your customer is not satisfied with a product and asking for refund you should dispute the purchase with AliExpress seller. If you are selling not expensive products your AliExpress suppliers usually refund you quickly without having to return the items because they don’t want the headache of disputes and receiving returns for relatively low value items. This enables you to give a full or partial refund to your customer through PayPal without them having returns either. The reputation of the wholesaler is rather exposed and they are willing to do anything to maintain their feedback rating.
    We are going to add auto-order feature next week.

       Dimitrije 2 years ago
      Did you added auto-order feature?

         yaros 2 years ago
        yes, it is available.

       Alvin a year ago
      Let’s say I want to integrate a system with no refunds and returns. Can I do that?

         yaros a year ago
        Only if you run your own payment processing company may be…

           Radu a year ago
          Do you have to pay specific taxes to the country you are from if you open an alidropship store? For example i live in romania , i pay my hosting , but do i have to pay aditional taxes to my country?

       David Moses 6 months ago
      Hello Yaros! I got the plugin a couple of months back, and I didn’t see any of the themes you just mentioned in the package. I hope I didn’t miss something?

 Shay 2 years ago
Is there a way of joining and publishing posts on groups and not with the private facebook profile? If i’ll create a new account and have like 5-10 friends in it then most groups will probably not allow me to join or post (I guess)
I wonder how you get this done, I prefer not to mix my private facebook profile with business.
Thanks and wonderful work, you have earned yourself another customer. ðŸ™‚

     yaros 2 years ago
    Hello! If you don’t want to use your own account for sharing, I recommend that you create a new one, but you need to invite more friends. You may join the following groups on Facebook https://www.facebook.com/search/groups/?q=add%20in%20friends and add friends gradually (10-15 per day) or you buy ready-to-use FB accounts for sharing.

       Shay 2 years ago
      Haha that’s an awesome idea! Cheers man you are the best ðŸ˜€

 Cha Cha 2 years ago
How many member of group to doing promotion yaros? How to find best facebook group related with my niche? Any tools or what?

     Yaros 2 years ago
    You should use Facebook internal search for the groups in you niche (please see screenshot for Step 2 described in this article). Enter keywords related to your niche into the search field and look through the results. Number of members is indicated for every group: the more members – the better! Just choose the biggest groups for each keyword, join them and begin working.

     Yaros 2 years ago
    Yes, you can create a page from your current personal account (and get the role of its administrator). Switch to this page when sharing so that all reposts were on behalf of the page, not you.

     Yaros 2 years ago
    Hi Tomas,
    as for the language, it depends on your target audience: if your store operates worldwide, English is ok, since most people understand it more or less (still, you should think how you will answer comments to your posts if they appear). Look through the content of non-English groups before posting: if there is not a single English post there, perhaps yours won’t fit very well))
    As for the posts frequency, we try not to share too often in one and the same group – one post per day for a big dynamic group with lots of daily updates seems enough.

     Padil a year ago
    Thank you

     yaros 2 years ago
    Hi,
    It can happen and it depends on the group admin.

     Dani a year ago
    Hi there Cha Cha
    I am really sorry to hear that you got banned on that fb group you posted but please look at the respective’s group rules or ask the administrator of that group about the rules … in most cases you need to write something entertainment not just advertise your website plainly … be more creative about it and use the method explained on this page because it is rich with knowledge and you have to use your knowledge or even partner with someone that you know is more fluent with English and can use more creativity for your purposes … even create a partnership with a such person … it can be a very good friend(or someone you know is good at writing posts/comments on facebook) and you two can for instance agree that he gets paid when his help provides you some sales … hope these ideas can help you to some extent and get the snow ball rolling in your favor ðŸ™‚
    Good luck,
    Daniel

     yaros 2 years ago
    AliDropship plugin is a completed solution, you don’t need to install other platforms.

     yaros a year ago
    Yes, you need an account to join groups, but you share using your page.
    1. Choose any group and join it using your profile.
    2. Then open your Facebook fan page and choose one of your posts.
    3. Click “Share”- “Share” – “Share in a group” and “Posting as”- choose your Page name.

     yaros a year ago
    Hi,
    This video is created with the help of Adobe AfterEffects tool.

     Rosie a year ago
    I think that option to share with groups has changed.
    You can share to your own group
    To share to some one elses group you need to have their permission now

     yaros a year ago
    I would recommend using both ways.

       Liang a year ago
      I found that some of the group no need permission to post or share your posts. Would it be good to share our commercial post in these group?

         Liang a year ago
        Is there any limits on the number of shares per day by a private FB profile?

     bailey a year ago
    I recommend setting the blog up on a navigation bar next to ‘store’.
    That way everyone immediately knows theres a buying option 1 click away.

     yaros 10 months ago
    Hi, we can post with a business page.

     yaros 10 months ago
    Of course it works. Probably, some users are confused because they are trying to post on FB pages, not FB groups.

     mike 9 months ago
    I think the secret is to start a new “incognito” FB account without using your real name.
    Admin probably can’t say this but I think it’s what is being done.
    You could change your profile name ( I have successfully done this) but you may be liable in the future if you get found out of course.
    There’s something called VPN’s (virtual private network) that allows you to hide your IP address so FB won’t know where your from, so you simply start a new FB profile with a name that they can’t detect is a business one, something generic. Hide.me is a VPN provider.
    Then you’ll have to rejoin your FB groups but as your new profile name so they won’t know it’s you.

     Liang 9 months ago
    @yaros. Highly appreciate if you could advise on it.
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