Using the Marketplace ClckBank

 Using the Marketplace

The ClickBank marketplace provides information on the products being sold by ClickBank vendors. You can search it to find products to promote.

The following subjects are covered in this article:

• Overview
• Searching the Marketplace
• Understanding Marketplace Statistics
• Viewing and Promoting Products
• Marketplace Categories
• Related Articles

Overview

The ClickBank Marketplace is a space where vendors can provide information about their products, and affiliates can view the products, their promotional materials, and their sales statistics.
You can use the Marketplace to find one or more products to promote. Products across all languages and types are available and can be searched. Once you've found a product you want to promote, you can generate a HopLink that incorporates your nickname and the vendor's nickname. When a customer follows this link to a vendor's page and purchases one or more products from that vendor, you receive a commission for the sale.

Searching the Marketplace

To find products to promote, you should start in the ClickBank Marketplace. You'll see a number of options for finding relevant accounts.

• Basic Search
• Advanced Search
• Improving Your Search Results
• Categories
• Resources
• Video

Basic Search

The first search option is the basic search bar at the top of the marketplace:

You can enter keywords to search the marketplace for accounts related to those keywords. See the Improving Your Search Results section for information about refining your search.
Once you've made your search, you can also sort the search results or further refine your search by sorting your results or narrowing them using filters and attributes.

Advanced Search

The Advanced Search option is next to the basic search option. When you click it, the advanced search page is displayed:

You can use the options to narrow your search:

• Advanced Search – The Advanced Search section contains the following options:
  • Enter Keywords – Enter one or more keywords for your search. See the Improving Your Search Results section for more information about refining your search.
  • Exclude Words From Search – Enter one or more keywords here to exclude results with those keywords.
  • In This Category – You can select a product category to only display accounts in that category.
  • Results Per Page – Select a number of results to display per page.
• Stats – The Stats section contains the following options:
  • Gravity – The gravity performance statistic is an approximate, relative measure of how many affiliates have successfully promoted products from an account, with a higher number meaning more conversions. You can select this checkbox and enter criteria to search for products with a gravity performance score above a specified value, below a specified value, or between two values.
  • Initial $/Sale – This number represents the average dollar value of an initial sale, not including rebills, to the affiliate who drives the sale. You can select this checkbox and enter criteria to search for products with an initial $/sale above a specified value, below a specified value, or between two values.
  • Avg $/Sale – This number represents the average dollar value of a sale, including both initial and rebill payments, to the affiliate who drives the sale. You can select this checkbox and enter criteria to search for products with an avg $/sale above a specified value, below a specified value, or between two values.
  • Avg Rebill Total – This number represents the average total dollar value of a sale, including only rebill payments, to the affiliate who drives the sale. You can select this checkbox and enter criteria to search for products with an avg rebill total above a specified value, below a specified value, or between two values.
  • Avg %/Sale – This number represents the average affiliate commission percentage for a sale, including both initial and rebill commissions. You can select this checkbox and enter criteria to search for products with an avg %/sale above a specified value, below a specified value, or between two values.
  • Avg %/Rebill – This number represents the average affiliate commission percentage for a sale, including only the rebill commission. You can select this checkbox and enter criteria to search for products with an avg %/rebill above a specified value, below a specified value, or between two values.
• Product Type – The Product Type section contains the following options:
  • Shippable Media – Selecting this option displays only accounts with physical products.
  • PitchPlus – Selecting this option displays only accounts with PitchPlus Upsell Flows.
• Language – The Language section contains the following language options. Select one or more to display only accounts with products in the selected languages:
  • German
  • English
  • Spanish
  • French
  • Italian
  • Portuguese
• Billing Type – The billing type section contains the following billing options:
  • One-Time – Selecting this option displays accounts with one-time products.
  • Recurring – Selecting this option displays accounts with recurring billing products.
• Vendor Activation Date – This section contains an option to only display vendor accounts that were created before a specified date, after a specified date, or between two dates.
• Affiliate Tools Page – This section contains an option to only display vendor accounts with an Affiliate Tools page. An Affiliate Tools page contains resources such as images, tips, keywords, testimonials, and FAQs that can help you promote the account's products more effectively.
• Vendor Spotlight – This section contains an option to only display vendor accounts with a Vendor Spotlight. A Vendor Spotlight provides more detailed information about the vendor and their offerings.
• Mobile Features – This section contains an option to only display vendor accounts with a mobile HopLink target URL.

Once you've made your search, you can also sort the search results or further refine your search by sorting your results or narrowing them using filters and attributes.

Improving Your Search Results

Sometimes keyword searches turn up results that don't fit with your niche. For example, if you search using the term "dog training," further down the list of results, or depending on how your sort the results, you may end up with other listings that use the term "training" in the description that don't have anything to do with dogs.
If you find that you're getting too many irrelevant results, you can make your search more specific or eliminate keywords that don't fit your niche. You can do so by adding certain criteria to your search, such as:

• If you enter your keywords in quotes, such as “golf swing,” we will only return listings that use the phrase exactly as entered.
• If you enter your keywords with AND in between, such as golf AND swing, we will only return listings that use both terms.
• If you enter your keywords with OR in between, such as golf OR swing, we will return listings that have either term.
• If you enter your keywords with NOT between, such as golf NOT swing, we will exclude any listings that include the second term.
• If you enter + before a keyword, such as golf +swing, we will only return listings that include the + keyword.
• If you enter – before a keyword, such as golf -swing, we will exclude any listings that include the -keyword.
• If you use parentheses with your keywords, you can do more complicated searches. For example, if you type (golf OR swing) AND help, you will get results that include either golf or swing combined with the word help, such as golf help or swing help.

In addition to those searches, you can also include “wildcards” that can help broaden your results:

• Using the character ? will return listings that use keywords where the ? is replaced with a single letter. For example, if you type gol?, you would get results that include golf or gold.
• Using the character * will return listings that use keywords where the * is replaced with multiple characters. For example, if you type gol*, you would get results that include golf, golfing, golfer, gold, golden, etc. This can be very useful for returning listings with related keywords, like the golf/golfer/golfing example.
• Using the character ~ after a keyword will return listings that include keywords that are spelled similarly to the keyword. For example, if you type roam~, it would return listings with keywords such as roams, foam, etc.

By using these special search techniques, you can make sure your searches are as targeted and relevant to your niche as possible.

Sorting Search Results

Once you've made a search, you can sort the search results using the Sort Results By: dropdown. You can sort the results according to one of the following characteristics:

• Keyword Relevance – This is the default.
• Popularity
• Avg $/Sale
• Initial $/Sale
• Avg %/Sale
• Avg Rebill Total
• Avg %/Rebill
• Gravity

For a useful guide to how these sales statistics can help you decide which products to promote, see our blog post Sort Your Way to Success.

Filters

When you select a category or subcategory, or run a search, the filters sidebar is displayed. The Filters sidebar has the following options, which you can use to filter the list of displayed accounts:

• Gravity – The gravity performance statistic is an approximate, relative measure of how many affiliates have successfully promoted products from an account, with a higher number meaning more conversions. You can specify a minimum and/or a maximum gravity value.
• Initial $/Sale – This number represents the average dollar value of an initial sale, not including rebills, to the affiliate who drives the sale. You can specify a minimum and/or a maximum Initial $/Sale value.
• Avg $/Sale – This number represents the average dollar value of a sale, including both initial and rebill payments, to the affiliate who drives the sale. You can specify a minimum and/or a maximum Avg $/Sale.
• Avg Rebill Total – This number represents the average total dollar value of a sale, including only rebill payments, to the affiliate who drives the sale. You can specify a minimum and/or a maximum Avg Rebill Total.
• Avg %/Sale – This number represents the average affiliate commission percentage for a sale, including both initial and rebill commissions. You can specify a minimum and/or a maximum Avg %/Sale.
• Avg %/Rebill – This number represents the average affiliate commission percentage for a sale, including only the rebill commission. You can specify a minimum and/or a maximum Avg %/Rebill.
• Date Added to Marketplace – The date on which the account was added to the ClickBank marketplace. You can specify a beginning and/or end date. The beginning date cannot be earlier than 120 days ago, and the end date cannot be later than today.

Attributes

When you select a category or subcategory, or run a search, the attributes sidebar is displayed. The Attributes sidebar has the following options, which you can use to narrow the list of displayed accounts:

• Required Product Type(s) – You can select one or more product types to only display accounts with those product types.
  • Shippable Media – Selecting this option displays only accounts with physical products.
  • PitchPlus – Selecting this option displays only accounts with PitchPlus Upsell Flows.
• Required Language(s) – You can select one or more languages to display only accounts with products in the selected languages.
  • German
  • English
  • Spanish
  • French
  • Italian
  • Portuguese
• Required Billing Type(s) – You can select one or more billing types to display only accounts with products with those billing types.
  • One-Time – Selecting this option displays accounts with one-time products.
  • Recurring – Selecting this option displays accounts with recurring billing products.
  • $1 Trial – Selecting this option displays accounts with products with a $1 trial.
• Required Attribute(s) – The required attributes section contains the following account attribute options:
  • Affiliate Tools Page – Display only vendor accounts with an Affiliate Tools page. An Affiliate Tools page contains resources such as images, tips, keywords, testimonials, and FAQs that can help you promote the account's products more effectively.
  • Vendor Spotlight – Display only vendor accounts with a Vendor Spotlight. A Vendor Spotlight provides more detailed information about the vendor and their offerings.
  • Mobile Features – Display only vendor accounts with a mobile HopLink target URL.
  • Vendor Uses Exclusive Whitelists – Display only accounts that use exclusive whitelists. Exclusive whitelists only allow affiliates to promote products if the vendor approves the affiliate.

Categories

You can browse the products within a specific category or subcategory, and search for accounts matching certain criteria within that category.
The list of categories is displayed on the left. You can click a category to display accounts in that category. You can also click a subcategory to view accounts in that subcategory. See the Marketplace Categories section for a full list of categories and subcategories.
Once you have selected a category or subcategory, you can use the filters and attributes sidebars to refine your search. Only accounts matching your filter and attribute criteria are displayed. See the Filters and Attributes sections for more information.

Resources

The Resources section contains tools for viewing and understanding the contents of the marketplace.
The Bookmarks section contains vendor accounts that you have marked. When you are viewing a vendor account in the marketplace, you can click Add To Favorites to add the account to your bookmarks. You can click Remove From Favorites to remove an account from your bookmarks.

Video

The following video explains the search features of the ClickBank Marketplace.

Understanding Marketplace Statistics

Once you've run your search in the Marketplace, you'll see a list of ClickBank accounts. At the bottom of each listing, you'll see sales statistics that look like this:

The Stats section displays information about the vendor's sales, commissions, and product category. If you have already promoted a vendor's products, the My Stats section displays information about your hops, earnings, and sales with them.
The statistics displayed are based on an average of the past 12 weeks of sales. If a product is new, the statistics are not displayed. If an account has had no sales in the past 12 weeks, it is not displayed.
The Stats section includes the following information:

• Initial $/sale – This is the average amount that an affiliate earns for each sale of one of this vendor's products, including the initial price of any upsells or order bumps that result from the first sale. This number takes into account refunds, chargebacks, and sales tax, but does not include rebill payments. Since vendors may offer products with different prices and commissions, each affiliate will have different results, but this number gives you a general guideline.
• Avg Rebill Total – This number shows the average amount an affiliate makes on all of the rebilled sales of a recurring product, not including the initial sale. This number is only shown if  the vendor offers recurring billing products (that is, products such as memberships and subscriptions that regularly bill customers over time).
• Avg $/sale – This is the average amount that an affiliate earns for each sale of one of this vendor's products, including initial and rebill payments. For vendors with rebill products, this number gives you an indication of the additional amount you can earn by promoting those products. For vendors with no rebill products, this number is the same as the Initial $/sale.
• Avg %/sale – This number shows the average commission rate earned for all sales of a vendor’s products, including one-time purchases, rebills, and upsell purchases. Since vendors can offer different commission rates for different types of products or for different affiliates, this number may not exactly match the commission rate you earn on any given sale.
• Avg %/rebill – This number is only shown if the vendor offers recurring billing products, and shows the average commission rate earned only on rebills. Vendors can offer different commission rates on the initial sale and the rebills.
• Grav – Short for GRAVITY™ performance statistic, this number represents a unique calculation by ClickBank that takes into account the number of different affiliates who earned a commission by promoting this product over the past 12 weeks. Since more recent transactions are given a higher value, this number can give you an idea of what products are “hot” at the moment, in terms of being promoted by many affiliates and making a good number of sales. However, high gravity can also indicate that there will be a lot of competition in promoting this product.
• Cat – The Marketplace category and sub-category of the vendor.

The My Stats section includes the following information:

• Hops Generated – The total number of hops you've generated - that is, users who have followed your HopLink to the vendor page.
• Earnings Per Hop – Your total earnings divided by the number of hops that you've generated.
• Refund Rate – The percentage of customers you've referred who have received a refund.
• Chargeback Rate – The percentage of customers you've referred who have charged back their orders.
• Initial Sales – The amount you've earned from initial sales of recurring products and from sales of standalone products.
• Rebill Sales – The amount you've earned from rebills of recurring products.
• Upsells – The amount you've earned from upsell products.

You'll also see a number of different icons below each listing. Here are the meanings of these icons:

•  Product(s) in English
•  Product(s) in French
•  Product(s) in German
•  Product(s) in Spanish
•  Product(s) in Italian
•  Product(s) in Portuguese
•  Standard (single-sale) product(s)
•  Recurring billing product(s)
•  Physical product(s)
•  Upsell product(s)
•  Vendor Spotlight listing includes an Affiliate Tools page

Viewing and Promoting Products

To learn more about the products in your search, you can click on the Marketplace listing title (in red) to be taken to the vendor's website. This can help you learn more about the product and get ideas on how to promote it, such as what keywords people might search to find it, benefits you can highlight in your promotions, and more. In addition, you can click the Vendor Spotlight link on the right side of the listing to learn more about the vendor, including a recent history of their product's gravity, and any announcements they've created for affiliates that may help you promote their product or learn about other interesting products they have coming up. You can also see other accounts they recommend promoting or investigating.
Once you've decided on a product to promote, click the Promote button to the right of the listing. This will generate a customized HOPLINK™ referral tracking URL for you that you can then use to promote the product and get a commission on the sale if someone buys the product after clicking your HopLink.
For more information about HopLinks and how they work, see Using HopLinks.

Marketplace Categories

Below is a complete list of ClickBank’s Marketplace categories and subcategories. Categories & subcategories will regularly change, so be sure to check this page for the most current list.

Arts & Entertainment

• Architecture
• Art
• Body Art
• Dance
• Fashion
• Film & Television
• General
• Humor
• Magic Tricks
• Music
• Photography
• Radio
• Theater

As Seen On TV

• Auto
• Backyard Living
• General
• Health and Beauty
• Kitchen Tools and Gadgets

Betting Systems

• Casino Table Games
• Football (American)
• General
• Horse Racing
• Lottery
• Poker
• Soccer

Business/Investing

• Careers, Industries & Professions
• Commodities
• Debt
• Derivatives
• Economics
• Equities & Stocks
• Foreign Exchange
• General
• International Business
• Management & Leadership
• Marketing & Sales
• Outsourcing
• Personal Finance
• Real Estate
• Small Biz / Entrepreneurship

Computers/Internet

• Databases
• Email Services
• General
• Graphics
• Hardware
• Networking
• Operating Systems
• Programming
• Software
• System Administration
• System Analysis & Design
• Web Hosting
• Web Site Design

Cooking, Food & Wine

• BBQ
• Baking
• Cooking
• Drinks & Beverages
• General
• Recipes
• Regional & Intl.
• Special Diet
• Special Occasions
• Vegetables / Vegetarian
• Wine Making

E-business & E-marketing

• Affiliate Marketing
• Article Marketing
• Auctions
• Banners
• Blog Marketing
• Classified Advertising
• Consulting
• Copywriting
• Domains
• E-commerce Operations
• E-zine Strategies
• Email Marketing
• General
• Market Research
• Marketing
• Niche Marketing
• Paid Surveys
• Pay Per Click Advertising
• Promotion
• SEM & SEO
• Social Media Marketing
• Submitters
• Video Marketing

Education

• Admissions
• Educational Materials
• Higher Education
• K-12
• Student Loans
• Test Prep & Study Guides

Employment & Jobs

• Cover Letter & Resume Guides
• General
• Job Listings
• Job Search Guides
• Job Skills / Training

Fiction

• General

Games

• Console Guides & Repairs
• General
• Strategy Guides

Green Products

• Alternative Energy
• Conservation & Efficiency
• General

Health & Fitness

• Addiction
• Beauty
• Dental Health
• Dietary Supplements
• Diets & Weight Loss
• Exercise & Fitness
• General
• Meditation
• Men’s Health
• Mental Health
• Nutrition
• Remedies
• Sleep & Dreams
• Spiritual Health
• Strength Training
• Women’s Health
• Yoga

Home & Garden

• Animal Care & Pets
• Crafts & Hobbies
• Entertaining
• Gardening & Horticulture
• General
• Homebuying
• How-to & Home Improvements
• Interior Design
• Sewing
• Weddings

Languages

• Arabic
• Chinese
• English
• French
• German
• Hebrew
• Hindi
• Italian
• Japanese
• Other
• Russian
• Sign Language
• Spanish
• Thai

Mobile

• Apps
• Developer Tools
• General
• Ringtones
• Security
• Video

Parenting & Families

• Divorce
• Education
• Genealogy
• General
• Marriage
• Parenting
• Pregnancy & Childbirth
• Special Needs

Politics/ Current Events

• General

Reference

• Automotive
• Catalogs & Directories
• Consumer Guides
• Education
• Etiquette
• Gay / Lesbian
• General
• Law & Legal Issues
• The Sciences
• Writing

Self-Help

• Abuse
• Dating Guides
• Eating Disorders
• General
• Marriage & Relationships
• Motivational / Transformational
• Personal Finance
• Public Speaking
• Self Defense
• Self-Esteem
• Stress Management
• Success
• Survival
• Time Management

Software & Services

• 3D Printing
• Anti Adware / Spyware
• Background Investigations
• Communications
• Dating
• Developer Tools
• Digital Photos
• Drivers
• Education
• Email
• Foreign Exchange Investing
• General
• Graphic Design
• Hosting
• Internet Tools
• MP3 & Audio
• Networking
• Operating Systems
• Other Investment Software
• Personal Finance
• Productivity
• Registry Cleaners
• Reverse Phone Lookup
• Screensavers & Wallpaper
• Security
• System Optimization
• Utilities
• Video
• Web Design

Spirituality, New Age & Alternative Beliefs

• Astrology
• General
• Hypnosis
• Magic
• Numerology
• Paranormal
• Psychics
• Religion
• Tarot
• Witchcraft

Sports

• Automotive
• Baseball
• Basketball
• Coaching
• Cycling
• Extreme Sports
• Football
• General
• Golf
• Hockey
• Individual Sports
• Martial Arts
• Mountaineering
• Other Team Sports
• Outdoors & Nature
• Racket Sports
• Running
• Soccer
• Softball
• Training
• Volleyball
• Water Sports
• Winter Sports

Travel

• Africa
• Asia
• Canada
• Caribbean
• Europe
• General
• Latin America
• Middle East
• Specialty Travel
• United States

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