Jul 1, 2018

8 signs that you’ve found the best product to sell on Amazon

Guest Post
Guest Post
January 18, 2018
Editor’s note: This is a guest post from Galina Zagumennova of AMZScout.
Ask any Amazon seller “What is the main challenge that they fight every day?” They will definitely say that it is finding out the right product that will sell well. A few years ago it was a big job to research and analyze thousands of products and get some ideas. But today the process of finding the most profitable product niche has become much easier! Why? Thanks to different online tools!
If you want to start your own business on Amazon you should have a set of tools like AMZScout Pro Extension (which has a special offer of a 2-week trial for Payoneer users) that help you when researching the most profitable niches.

1. You understand the product well.

Most importantly, you must understand and know the product. Don’t try selling something that you are not familiar with. When you know the product well it is easier to change its design or add some features that differentiate your product from other products on the market. You will be able to improve an existing product offering potential buyers something completely new, that’s better than what else is out there. That’s a simple way to become a successful seller on Amazon.

2. The product is not cheap, but not very expensive.

Experienced sellers suggest choosing a product that cost $20-$50, at least $12.
There are few reasons for this. First of all, when people buy inexpensive products, they tend to impulsive buy without too much research and comparison. Secondly, products of this price range do not require high investments, so they offer an easier start.
If a product is lightweight and not oversized, this is a plus. Moreover, when the product is lightweight it will be cheaper for you to ship it and pay FBA fees.
If a product is intended for women and children, it is also good, because these are the biggest categories of consumers. It’s also a good idea to avoid complicated products (like electronics) and products that are easy to damage (fragile items, glass etc). So, avoid such categories including: Automotive, Video Games, Electronics, Grocery & Gourmet Food or Paid in Kindle Store.

3. You know how to handle the sale of your product.

There are actually two strategies for beginners. You can choose products with high sales or you can choose products with average sales. In any case, you must know how to act.
If you trying to win a big market, you need big investments to reach the top. While researching, pay attention to such indicators as BSR, rank and estimated sales per month. With modern tools for Amazon you can get all this important data directly on your Amazon page. Rank is Amazon’s indicator that shows how well a product is sold within a particular category. Check products with the best rankings (the lower the rank number the better) and think about your strategy. How will you compete? Will you offer better listing quality? Better price? Design?…

4. The product keywords are popular.

The more searches your product has the better. It is always a good idea to check how many people search for your product. Many specialists suggest that the top 3 keywords should have at least 100,000 searches per month, but it actually depends on the chosen niche. Sometimes it is also useful to compare the number of searches and amount of search results on Amazon.
Here are two examples. Cotton belt is being searched only 23,200 times and there are 81,000 results for it. So, most likely, cotton belt is not a very good product to sell. Herb scissors is a more popular product to search on Amazon compared to cotton belt, while there are only about 1,000 results for this product on Amazon. So, no doubt, herb scissors might be a better product idea, but it’s necessary to check other parameters mentioned above and below.

5. The product has good rank and low LQS or rating.

While choosing the ideal product, give preference to those with lower rankings (i.e., closer to top) but lower LQS or lower rating. Popular products have a good rank (closer to the top). The lower the ranking, the more in demand the product is.
The low ranking shows that buyers are not happy with the purchased product. To understand what exactly is wrong with the product you need to read reviews. That way, you can be sure that you’re offering a better product at a similar price and you can move ahead with confidence.
The LQS indicator depends on such factors as descriptions length, amount of images, number of reviews, name length and many other. Just improving some of these factors you will be able to sell the same product more successfully than a competitor.
So, good rank together with low LQS or low rating gives us an opportunity to win the market.
Here we found one product with rank #314 (which is very good) and LQS 70. So, there are certain things to be improved (description length) and we will be able to compete. The only disadvantage here is that the listing is old and there are many reviews.

6. The number of reviews is low.

Obviously, any buyer checks reviews before buying a product. People usually buy products with more reviews and better reviews. So, choose a product niche with a relatively small amount of reviews, since it will be easier to climb the top. Reviews impact on rating, which means the more 5-star reviews you have, the higher position of the product in search results will be.
What would you buy?
We doubt you would like to buy a pig in a poke…

7. There is no big seasonal change in demand and no big price reduction.

It is better when the demand for your product is quite stable. Check sales history to make sure there is no big fluctuation in sales for the product you selected. It is also required to check price history to understand how much sellers reduce the price of the product. If you have to reduce the price to the minimum, will you be able to avoid loss?
 
On these screenshots, you can see the price history of 3 different products. The price of the first one drops very often, sometimes by 40-50% less. So, this product isn’t so good. It’s better to choose such product as on the second (where price is constant) or the third screenshot (where the price increases).

8. Product margin is high.

The higher margin the higher your profit will be. While searching the ideal product to sell, make sure that you are able to source it for at least 25% or less of the actual sale price on Amazon. AMZScout has very useful tool Profit Calculator, that estimates profit per unit and ROI.
Here are screenshots of profit calculations for two similar products. The first product is more expensive by $2.01, the FBA fee is $0.87 higher, but sales are less (about 100 units less). The cost of the first product on Alibaba is $4.8 and the cost of the second one is $6.4. So, even despite lower sales, the first product can give 8 times higher profit that the second product.
So, these are 8 signs that a product that will be good to sell on Amazon. AMZScout is a very convenient Amazon research tool and all Payoneer blog readers can enjoy a special 2-week trial. 

Galina Zagumennova is a freelance copywriter and translator with a background in Economics and Finance.
She loves traveling around the world immersing herself in new cultures and learn new things.

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11 Simple Post Ideas to Skyrocket Your Social Media Activity

Guest Post
Guest Post
April 25, 2018
Editor’s note: This is a guest post from Eugine Dychko, Marketing Manager at Crello.
Social media platforms have developed into some the most successful marketing spaces. Almost 90% of marketers say their social marketing efforts have increased exposure for their business, and 75% say they’ve increased traffic (Blue Corona). In order for social media managers, entrepreneurs, and marketers to persevere, consistency is key. Engaging with your audience on a daily basis may seem time-consuming, but there are simple, yet effective post ideas that will resonate with your users.

1. Industry Related Quotes

Sharing words of wisdom with your audience is an easy post that can become a weekly habit. Quotes from leaders that relate to your industry and target audience will be of importance to your following. When you post motivational content or a humorous image that users can relate to, they become more inclined to share it with others.

2. Your Product in Use

If you have been tagged in social media posts that feature your brand or product, you can repurpose that content and post it on your other social media pages. GoPro is an example of a brand doing it right; they post user photographs that have been captured with their products. When you acknowledge your audience, it builds customer relationships, increases engagement, and your reach.

3. Animated Images/GIFs

Animated images are blowing up on social media and that’s a perfect reason to be using them. GIFs are innovative posts that will excite your following, resulting in a lot of shares and exposure. Online editors like Crello provide a variety of GIFs that can be downloaded and shared with your audience.

4. Polls

Creating polls on social media is the perfect way to receive customer feedback. Get input on any decisions you’re planning to make, or learn more about user preferences. This post idea will be of great help in building stronger customer relationships. Tribe Hummus diversifies their posts by using polls; they receive statistics on which product consumers prefer and use it to an advantage.

5. Celebrate Obscure Holidays

Apart from well known holidays, you can celebrate small ones with your audience by creating celebratory posts. This idea is successful at building customer relationships by showing them you care. It increases social media reach by informing users about obscure holidays, which they will be sure to share with others. Skype celebrates presidents day by editing an emoji into George Washington and congratulating their fans.

6. Contests

Contests are simple, yet efficient ways to grab your audience’s attention. Host small competitions and offer a reward for the best photo submission. Consider asking users to design new content for your business and feature the winning design. Starbucks is a brand that asks customers to design their own cup. The winning design then becomes available for purchase in stores! This method is the perfect way to build customer relationships and gain exposure.

7. Share Content

If you have a blog, share something you have previously written. You can do this to show readers the type of content you’re creating and to increase awareness about your brand. If you’re mentioned in written content, why not share that as well? It will positively impact your audience’s perception of you. Online editor Crello shares blog posts that will interest and help their audience.

8. Reviews

Customer reviews can be posted for daily social media activity. The reviews can be in picture or text format. This is an easy post idea and a great way to grow in numbers. Brands like Banish utilize this method to an advantage on social media. They post before and after images of their clients using their product to combat acne scars. This way, they interact with current users, while new users gain interest in the product.

9. Giveaway

Giveaways are gaining popularity on social media based on their effectiveness. Create a post to inform the audience they could win a free product or service by following you, commenting, or sharing the post. The idea of winning will make users more inclined to repost. Birchbox is gaining popularity on social media with their frequent giveaways. Followers just can’t help it; the offers are too good.

10. Behind the Scenes

Behind the scenes photographs will provide an insider’s perspective for the users. Posting never before seen content will gain customer trust. Behind the scenes images can be taken at any time, making them an effective and easy post idea. Brands tend to post behind the scenes images that don’t take place at their workspace; customers feel a stronger attachment to the brand as they are being carried along on social media.

11. Sneak Peek

Tease the audience with exclusive information and visuals. Be mysterious, give a hint, and get people excited; you’ll be receiving all the attention. Macy’s created a black Friday sneak peek page for their followers using Pinterest. This post idea gave their following a taste and left them wanting more.
There are numerous quick and efficient ways to stay active on social media. With helpful tools and a few good ideas for posts, you can develop a strategy that is both effective in terms of brand awareness and increases engagement from your target audience.

Eugine Dychko is a marketing manager at Crello. She has 7 years of experience in marketing and content writing and strong understanding of social media techniques. Eugine is passionate about providing insight into latest trends of visual industry and online advertising.

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Search engine optimization is a key driver of referral traffic for affiliate marketers. Achieving high search engine results positions can greatly influence the volume and quality of visitors to your website.
The following is an overview of effective SEO tips to help affiliate marketers improve SERP rankings to increase website traffic.

Build Quality Content

Adding quality content that hits on a diverse mix of keywords to your website can help you attract more organic search traffic. There are two primary ways to build strong page content with affiliate websites: landing pages and blog posts.
Use a solution-based approach to presenting your product landing pages. Include the product clearly within your page title. Outline primary benefits, and include key features like reviews and testimonials that assist shoppers. For your blog, create posts that address questions your customers are likely to enter into a search query. A quality, relevant and thorough blog post that is specific to a question or need has a better chance to rank well than a vague, general or less-targeted one. You can link relevant product landing pages from your blog post.
Continue to add new content and update old content. Freshness is a consideration in the Google search algorithm.

Optimize for Mobile

As search traffic continues to climb on mobile devices, Google is including more mobile factors in its rankings. In July, Google is launching its “Speed Update,” which places more emphasis on mobile page-load speed. This update mirrors a ranking factor that has been present on desktop for a while, in that it devalues web pages that load slowly on a mobile device.
This latest update is one of a slew of adaptations that Google has made since its original “Mobilegeddon” update in April 2015. Given that Google is prioritizing the mobile page experience for users, affiliate marketers should as well. Ensure your site is mobile-optimized with a fast load time and strong performance. You can test your performance with Google’s PageSpeed Insights tools and get additional data on your load speed and performance at Pingdom.

Earn Quality Links

The primary off-site search ranking factor is links. Google perceives that a link to your site or a page on your site from a quality site is a strong endorsement. The more high-quality links you earn from relevant, reputable sites, the better your position in the SERPs.
The first key to earning links is to create quality content that people naturally want to share. You can gain greater control of sharing, though, by distributing your links via social media, emails and other channels. Add social sharing buttons to your blog posts to enable users to easily share as well. Social links don’t directly influence your SEO success, but they drive traffic and increase opportunities to generate links on external sites. You could also reach out to website and blog operators that produce content related to your business and suggest a relevant link as a “value” to their readers.

Conclusion

These are some of the top SEO tips to aid affiliate marketers looking to earn more quality referral traffic from search engines. Adopt these strategies and practices with a long-term disciplined approach and watch your business grow over time!
Interested in working with a payment services provider to give your affiliate marketing business a boost? Payoneer is your leading provider of payment services for affiliate marketers.
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